Importance of Split Testing

Most of you, who are reading this post, are interested in making money online.
It is more difficult these days than ever before. This is due to a lack of traffic to our websites.

You know that my WP SEO Traffic Magnet plugin, if used right, can help you with it, and here is one of the latest feedbacks I got from the real user of it:

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“Your plug-in has been life changing for me.

Let me just say that my wife was getting tired of me working a day job, then coming home, and working all night on the blog just for a few hundred dollars a month.

Your plug-in, with the latest semantics helped me go back and edit all my posts I wanted ranked higher, by using the keywords your tool showed for Google. Within days, I noticed a huge increase in traffic to those posts. It helps me know too what to write about and what my readers are interested in because that is what they are searching on.

The Google Adsense income is rising nicely, the traffic is rising, and things are good with the wife once again when she sees the bigger checks coming in.

You have one of the best plug-ins I’ve ever used here and I’ve tried almost everything.

Joe Cody”

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However, when we get traffic, we need to maximize any possible outcome from it.
It can be affiliate offers, opt-in forms, AdSense, account registration or other ways of monetizing your visitors.
In the modern world, it is very important to optimize your pages properly. This does not mean just SEO optimization. It also means the look and feel of it – the location of your links, buttons, forms, etc. it includes colours and fonts. Basically, everything can affect a behaviour of your visitors.

How do you overcome it? The answer is very simple. You need to test it.
It is very important to be able to split test everything you do. If it is about SEO, than you should be able to test small changes to see how they affect your ranking.
If it is about earning money from your site, than you should make sure that your conversion is good there. It is a big difference between 1% and 10%. You can earn 10 times more money in this case.

Therefore, what you need to do is to create two versions of the same page and see how traffic behaves there.

To do it you can use different plugins and software. There are lots of them and one of my friends Brian released one a couple of days ago. I plaid with it and it seems as a good plugin and really worth your attention.
It is called WP Simple Split. I am not sure how long it will be available for, so I advise you to take a look at it and see whether it can help you with split testing your websites and pages.

More information on this great plugin can be found here: WP Simple Split

In any case, whether you get this plugin or not, I advise you to seriously think about split testing your websites’ look and feel and behaviour of your visitors, depending on it.

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